Thursday, 13 October 2011

'Cute' chimps in ads may harm the species' survival

In NOT A CHIMP I despise the use of chimps in adverts - demeaning to them and us. In this paper renowned chimp researcher Brian Hare offers proof of the toxic effects of television ads using young chimps. It results in less interest in donating towards chimpanzee survival in the wild versus serious conservation messages from chimp evangelists like Jane Goodall.